Director of Sales — Insurance Channel (Sales Leader)

Job Description

The company is hiring its first dedicated Director of Sales to build and own the Insurance vertical, one of three parallel channel growth initiatives at a PE-backed, 5x Inc. 5000 company operating in the $20B consumer identity monitoring market.

This is not an insurance sales hire. It’s a channel architecture role for someone who understands how insurance agencies, carriers, and aggregator networks make product adoption decisions  and who has done it before. The Director hired here will define the ICP, build the partnership playbook, close the first 50 agency partnerships, and hire and lead a team of 6.

 

If you’ve built distribution through the insurance channel before and you’re looking for a seat where your fingerprints are on the entire vertical, this is it. 

 

What You’ll Do

  • Own the full partner lifecycle for companies Insurance vertical: prospecting, pitching, onboarding, activation, and performance management of agency and carrier distribution partners

  • Close 50 signed insurance partnerships in Year 1 specifically, independent agency firms, agency groups, and aggregator networks and with active end-user enrollment underway

  • Build and lead a team of 6 over time (4 inside sales, 2 outside/field), including hiring, training, and coaching

  • Call on agency principals, carrier VPs of Distribution, and aggregator leadership to structure revenue share, white-label, and co-branded partnership deals

  • Define the value proposition and ICP for the insurance channel

  • Leverage CRM and the full marketing tech stack (Zoho, ZoomInfo, Marketo) to build a systematic partner activation motion

  • Target accounts include independent P&C agencies, agency networks (Keystone, Iroquois, Hilb Group), MGA/Program Administrators, and named opportunities including AON and Greystar

 

Compensation & Benefits

  • Base Salary: $200,000

  • OTE: $300,000 (annual goal/bonus tied to team and partnership performance)

  • Guarantee: First 6–12 months considered for the right candidate

  • Company credit card for business travel and expenses

  • Full benefits package

  •  ~20% travel

 

 

Why this company?

  • 5 consecutive years on the Inc. 5000 — 283% three-year growth at peak. This company knows how to grow and has the PE infrastructure to sustain it.

  • AIG-underwritten $1M identity theft insurance — institutional credibility that opens doors with sophisticated agency principals.

  • $2.75M projected annualized commissions for a single insurance company partner — that’s the ROI story this Director gets to bring to market.

  • 100% U.S.-based support team — a selling point agents can confidently communicate to their clients.

  • Ex-Goldman Sachs, PIMCO, loanDepot as President & CFO, serious institutional leadership.

Requirements

  • Sold embedded or ancillary products through the insurance channel such as identity protection, financial wellness, credit, warranties, or similar. Direct-to-consumer insurance backgrounds are not a fit for this role.

  • Recruited agents, brokers, or agencies as active distribution partners, driven adoption and enrollment post-close

  • Managed full partner lifecycle: prospecting through activation and ongoing performance. Signing is step one; producing is the goal.

  • Comfortable and credible at the agency principal, carrier VP, and aggregator leadership level 

  • Experience with revenue share, white-label, or co-branded deal structures

  • Builder orientation: has operated without a finished playbook, built pipeline from scratch, and is energized by that challenge

  • 3–7+ years of relevant channel BD / insurance distribution experience

Strong Differentiators

  •  Sold into both P&C and life/health channels

  • Existing relationships with independent agency groups or clusters

  • Insurtech or fintech background (Openly, Branch, Kin, Sure, Bestow, LifeLock agent channel, EverQuote partnerships)

  • Prior player/coach or team-building experience