Head of Sales – CPG / Pet Wellness / Inside Sales
Job Description
Are you an entrepreneurial sales leader who thrives on building something from the ground up? We’re partnering with a rapidly growing, profitable pet wellness company generating mid-eight-figure revenue to hire a Head of Sales who will build and scale an entirely new revenue channel.
In this role you will be:
Responsible for building and leading the company’s professional sales organization, initially focused on developing relationships with dog breeders before expanding into veterinary practices. Reporting directly to the Founder & CEO, you’ll own the sales strategy, hiring, processes, and execution needed to establish a scalable, high-performing inside sales team.
This is a hands-on leadership opportunity for someone who enjoys creating structure, developing people, and driving growth in an entrepreneurial environment.
What makes this opportunity exciting?
- Established, profitable business: Mid-eight-figure annual revenue with approximately $10M in venture capital backing.
- Build from the ground up: Take ownership of a new revenue channel with significant autonomy over strategy, hiring, and execution.
- Meaningful growth opportunity: Long-term goal of scaling the professional sales channel to 20M–30M in revenue over the next 3–5 years.
- Leadership opportunity: Initially build a team of 1–2 inside sales representatives, with plans to scale to 5–10 within the first year.
- Differentiated products: Veterinarian-developed, science-backed supplements trusted by more than 100,000 dog owners.
- Direct executive exposure: Report directly to the Founder & CEO and play a key role in the company’s next phase of growth.
- Limited travel: Primarily an inside sales organization, with occasional industry conferences and trade shows.
Compensation and Benefits
- Base Salary: $175K- $200K, with some flexibility for the right individual.
- Compensation Structure: Targeting a 60/40 base-to-variable split.
- Equity: Equity participation offered.
- Healthcare: Currently providing a $1,000/month healthcare stipend, with formal health insurance options being evaluated for next year.
- Business Expenses: Covered.
- Retirement: No retirement plan currently offered, with potential plans to introduce one in the future.
Hardest Part of the Job
This is not an opportunity to inherit an established sales organization. You’ll be responsible for taking an early-stage sales strategy and turning it into a repeatable, scalable revenue engine.
The right person must be comfortable operating without a fully developed playbook, balancing hands-on execution with hiring and coaching, and establishing the processes, KPIs, and accountability needed to drive results.
Requirements
- Minimum 2+ years of sales leadership experience, ideally within CPG, consumer health, supplements, pet products, or related industries.
- Proven experience leading inside sales or outbound sales teams, ideally having managed 10–30 representatives.
- Demonstrated success building, launching, or scaling a sales organization.
- Strong understanding of high-volume outbound prospecting, relationship development, and sales process optimization.
- Experience hiring, coaching, developing, and holding sales representatives accountable to performance metrics.
- Entrepreneurial, hands-on leadership style with the ability to operate effectively in a lean, fast-moving environment.
- Strong analytical capabilities with experience establishing KPIs, tracking performance, and improving sales processes.
- Relationship-driven approach to selling, with an emphasis on education and long-term partnerships rather than transactional sales.
- Experience within pet wellness, veterinary products, or nutritional supplements is a plus, but not required.



