How to Use Sales Resume Keywords in 2025

Resume keywords are the most important ingredient you need to craft a sales resume that lands interviews. Recruiters use keywords to search for professionals that fit their job openings. And companies use Applicant Tracking Systems (ATS) to reject resumes they receive for their job postings that don’t contain enough of the correct keywords. In this blog (and the video above), we will share what keywords are important for sales resumes, what an ATS is, how ATS use keywords to accept or reject your resume, and how you can choose the right sales resume keywords to advance your career.  Although this blog was written with sales positions in mind, these tips apply to positions in any field.

Introduction to Sales Resumes

A sales resume is a crucial document for any sales professional looking to secure a sales position. It serves as your first impression to hiring managers, making it essential to include relevant sales keywords and skills to increase your chances of getting noticed. A well-written sales resume should highlight your sales experience, skills, and achievements, showcasing your ability to drive results.

You can download our free Sales Resume Template here.

What Keywords are Important for Sales Resumes?

Resume keywords are words that describe job-related experience, skills, or traits. Here are some examples of keywords that are critical to include on a sales resume to highlight your qualifications.

Experience keywords 

• software sales
• medical device sales
• sales manager
• outside sales
• account manager
• inside sales
• account executive
• business development
• marketing
• lead sales team
• territory management
• accounts
• clients

Skills keywords

• cold-calling
• consultative sales
• sales pitch development
• relationship management
• prospecting
• communication skills
• social media skills
• sales leadership
• customer success
• business development
• account management
• lead generation
• negotiation
• support

Traits

• self-starter
• ambitious
• team player
• Customer-focused
• competitive

Keywords are also the way that recruiters find professionals that fit their job openings and Applicant Tracking Systems accept or reject your resume when you apply for a job. This brings us to why your resume must contain the right sales keywords. 

What’s an Applicant Tracking System?

An ATS is a computer program or bot that scans and scores your resume when you apply for a job. Despite most ATS companies’ claims, ATS aren’t very good at picking the right sales resumes to approve and forward onto the HR professional or recruiter working a job opening. This is due to how they score your resume. The ATS does an analysis of the job description for the job you applied to and extracts relevant keywords. The keywords it finds on your resume are then compared to the list of keywords from the job description to determine your resume’s match score. This process is crucial for ensuring that your leadership experience is effectively noticed by human resources professionals who review medical sales resumes.

Typically, if there isn’t a 60% or higher match score your resume gets rejected. Did we mention that ATS are dumb? If the job description lists “cold-calling” as a requirement and your resume contains “prospecting” as a skill, the ATS won’t recognize that as a match.

So why do employers use a flawed keyword-based system?

Companies get overwhelmed by the sheer number of resumes they receive. As an example, Google received 3M resumes in 2020. ATS are an imperfect solution, but they beat all of the alternatives. Many recruiters rely on these systems or quick reviews to assess applicants, making it essential to select specific keywords in your medical sales resume to align with their preferences.

Defeat the Bots – Tailor Your Sales Resume Keywords to the Job Description.

So how do you build a sales resume that contains the right keywords for all of the different jobs you want to apply to? Unless you are applying to similar, entry-level sales representative jobs, you won’t be able to build just one resume that will have the sales keywords your resume will need to get past the ATS. Taking on the responsibility of tailoring your resume to each job is crucial, as it requires specific skills and attention to detail.

Tip 1. Tailor your resume for each job you apply to.

The further you are along in your sales career, the more important this becomes as the required keywords get more specific. Fortunately, online keyword matching tools are available that can help you dramatically speed up the process and improve your resume’s match scores. In short, get your keywords right and your job search will take off.

How to use Keyword Matching Tools to Get Past the ATS

Tip 2. Utilize an online keyword matching tool to take a lot of the work out of optimizing your resume to match the sales jobs you desire. 

The two we recommend are jobscan and skillsyncer. Both start with you uploading a copy of the job posting you want to apply for and a copy of your resume. Within seconds, the tool will score your resume and give you a list of keywords that your resume is missing. You can watch the video above where Charity from our team demonstrates the skillsyncer tool and shares several insider tips to help you land more interviews. 

Make Sure Your Sales Keywords Impress Recruiters and Hiring Managers

Tip 3. Optimize your keywords to appeal to recruiters and hiring managers.  Once you get past the bots, your resume still has two big barriers to get by before you’ll get an interview – recruiters and hiring managers. Research by the career site Ladders reveals that recruiters spend an average of 7.4 seconds reviewing a resume.

If you simply stuffed sales keywords onto your resume to raise your match score it will read like a jumbled mess. Recruiters and every sales manager we’ve ever worked with will reject you. In the video on this blog, Charity shows you how to insert keywords in a way that will help you stand out with hiring managers by emphasizing relationship building skills.

Bonus Tip. Most recruiters and sales managers don’t read cover letters.  Use the time you would have spent on that cover letter and invest it to employ Charity’s insider resume tips in the video above. Her tips will make your resume stand out with recruiters and hiring managers and land interviews by showcasing your ability to build and maintain relationships.

To gain even more tips we’ve learned directly from sales managers, read our blog Top 10 Sales Resume Mistakes that can cost you an interview. Then download our free 5 Insider Sales Resume Tips Guide to finish building the ultimate resume for your career search.

Sales Performance and Metrics

Sales performance and metrics are critical components of a sales resume. Including specific sales metrics such as sales targets, revenue growth, and customer retention can demonstrate your ability to drive sales and revenue effectively. These metrics provide tangible evidence of your success and can set you apart from other candidates.

For example, you might include data on how you consistently met or exceeded sales quotas, achieved significant sales growth, or successfully acquired new customers. Using action verbs such as “managed,” “led,” and “increased” to describe your sales achievements can further emphasize your contributions. Including relevant sales metrics and performance data not only highlights your abilities but also helps hiring managers quickly assess your potential impact on their team.

Start with the Right Sales Resume Template.

Tip 4. Humans (recruiters and hiring managers) and ATS both prefer a clean, simple resume format.  You can download our free sales resume template if you haven’t started crafting your resume or suspect that the formatting of your sales resume may be wrong. When you apply for a job, always send your resume in Word format. Most ATS can handle pdf formatted resumes, but some can’t… why take the chance?

Employees who excel in customer service are highly sought after by potential employers. Highlighting these skills in your resume can demonstrate your capability in sales and customer relations.

Before we leave the topic of resume keywords, let’s discuss how to optimize your keywords when you will be placing your resume on a job career board such as Monster. These same tips also apply to your Linkedin Profile as recruiters rely heavily on LI to find talent.

Sales Keywords for Job Boards and Linkedin.

Tip 5. Tailor your resume before placing it on a career website like CareerBuilder or Linkedin. Before uploading your resume to a career website, tailor it to the type of sales job you are looking for. Do this for your Linkedin Profile too! For example, you might be looking for an inside software sales representative position. Start by compiling a list of common resume keywords found on inside software sales job descriptions. Focus more on experience and skills-related keywords as recruiters rely more on these when they search for a professional that fits their job opening and less on trait-related keywords. Additionally, consider mentioning any sales recruiting services you have utilized, as this can highlight your proactive approach in connecting with job opportunities.

As software sales recruiters, we know that other recruiters also search by company name and industry when they are looking for sales professionals with industry experience. And remember, your resume will only be found if there’s an exact match between what the recruiter is looking for and what’s listed on your resume. So take the time to spell out the different versions of popular keywords such as how your employer or industry can be listed. For example, Automated Data Processing and ADP or SaaS and Software as a Service. Make sure to include examples of your experiences in leading teams to achieve goals, as leadership skills are highly valued.

Here’s a final tip when posting your resume on career job boards. Avoid keywords that relate to sales jobs that don’t interest you. For example, if you are looking for an Account Manager role, don’t list cold-calling as a skill. Instead, list your account management skills.

Whether you’re early in your career and looking to move from inside sales to outside sales or you’re ready for a Director or VP of Sales position after achieving success as a sales manager, we hope this guide helps you land the sales job of your dreams. Make sure to research sales interview questions before your interview!

Conclusion

A sales resume is a vital tool for any sales professional looking to secure a sales position. Including relevant sales keywords, skills, and metrics can significantly increase your chances of getting noticed by hiring managers. It is essential to tailor your sales resume to the specific job description and requirements of the sales position you are applying for.

Using an ATS resume template and including relevant keywords can help your resume pass through an applicant tracking system, ensuring it reaches the hands of a recruiter or hiring manager. By following these tips and including relevant sales skills and metrics, you can create an effective sales resume that stands out from other applicants and increases your chances of getting hired.